ALLTHRIVE NUTRITION OFFICIAL SPONSOR THE PERFORMANCE CODE SHOW
Use code PERFORMANCECODE10 at allthrivenutrition.com for 10% off your order
A Partnership Built on Performance — Not Just a Deal
When The Performance Code launched in 2025, one commitment was non-negotiable.
Every brand we associate with has to belong in the conversation.
Not because they reached out first. Not because the terms were convenient. Because the product, the founder and the philosophy align with everything this platform is built on — the belief that performing at the highest level requires the right inputs, the right systems and a refusal to compromise on either.
After weeks of testing, training and honest evaluation — we can say with complete confidence that AllThrive Nutrition belongs in this conversation.
AllThrive Nutrition is now the official performance nutrition partner of The Performance Code.
What Is AllThrive Nutrition?
AllThrive Nutrition is an Alberta-based performance beverage company founded by Rhiannon McLeod — an entrepreneur, certified personal trainer and founder who saw a gap in the Canadian pre-workout market and decided to fill it herself.
The gap she identified was not subtle.
The pre-workout and energy drink industry in 2026 is dominated by legacy brands that have built their products around one principle — stimulation over substance. High doses of synthetic caffeine. Excessive sugar. Carbonation that creates bloating before training begins. Ingredient lists that require a chemistry degree to decode.
The market trend in Canada is clearly moving in the opposite direction — toward low-sugar and sugar-free formulas, natural caffeine sources, added functional ingredients and clearer labelling on caffeine and serving size. The consumer is ahead of the legacy brands. They know what they want. They just could not find it on the shelf.
AllThrive Nutrition built the answer.
Pump Punch — the flagship product — is a ready-to-drink pre-workout energy drink that challenges every assumption about what a performance product needs to contain.
What Makes Pump Punch Different
In a market flooded with pre-workout supplements and energy drinks, Pump Punch earns its place through what it leaves out as much as what it puts in.
Zero grams of sugar.
Most pre-workout energy drinks rely on sugar to mask the bitterness of inferior ingredients and create a short-term energy sensation that inevitably crashes. Pump Punch contains zero grams of sugar. The energy is real — not borrowed from a glycaemic spike.
Non-carbonated.
This is the detail that athletes notice immediately. Carbonated pre-workouts cause bloating, discomfort and a compromised training session before it begins. Pump Punch is non-carbonated — it drinks like a juice and trains like a performance product.
140mg of natural green tea caffeine.
Synthetic caffeine is processed faster and less cleanly by the body — producing the anxiety, jitters and heart rate spikes that give the pre-workout category a bad reputation. Natural green tea caffeine delivers smooth, sustained energy without the crash. 140mg is the sweet spot — enough to genuinely elevate performance without crossing into overstimulation.
Beetroot and arginine for blood flow.
The organic beetroot and arginine in Pump Punch work by widening blood vessels — increasing oxygen delivery to muscles during exercise. This is not a marketing claim. It is backed by substantial peer-reviewed research on dietary nitrates and athletic performance. Better blood flow means better performance, better pump and better endurance.
Pomegranate for recovery.
Pomegranate’s anti-inflammatory properties make it one of the most research-supported recovery ingredients available. Including it in a pre-workout product is smart formulation — the recovery process begins at the moment training ends, and the ingredients you consume before training influence how quickly and effectively that recovery happens.
4 grams of protein.
At 30 calories per serving with 4 grams of protein, Pump Punch contributes to muscle protein synthesis from the moment you open the can. Most pre-workout energy drinks contribute nothing to your nutritional goals. Pump Punch contributes to them.
Two flavours — Cherry Lemon-Lime and Mango Pomegranate.
Both are formulated to taste like performance — clean, refreshing and genuinely good rather than aggressively sweet.
Why The Performance Code Chose AllThrive Nutrition
Eduard Soponar — co-founder and host of The Performance Code, Canadian national record holder and 14-year elite athlete — trained with Pump Punch for several weeks before this partnership was discussed.
The results were clear enough that the conversation happened naturally.
“I’ve tried a lot of pre-workout products over 14 years of training. Most of them overpromise and underdeliver. What All Thrive built is different — clean ingredients, no jitters, no crash, and energy that actually works when you need it most. I put my name next to things I genuinely believe in. I believe in this.”
That is the standard every partnership on The Performance Code is held to.
AllThrive Nutrition met it.
The Performance Code — Who We Are
For anyone discovering The Performance Code through this partnership — here is what we are building.
The Performance Code is a global performance media platform exploring how elite athletes, executives and founders think, decide and execute under real pressure. Not the highlight reel version of success. The mental architecture, the daily systems and the honest conversations that sit underneath exceptional performance.
Three episodes published. Zero ad spend. Zero paid promotion.
The results have been extraordinary:
→ 2,200+ five-star reviews on Spotify
→ 250,000+ monthly views across all platforms
→ 50,000+ combined social followers
→ 3,200+ hours of total listening time
The industry average for a podcast at this stage is 15 to 30 reviews.
We have 1,600.
Our audience is the same audience AllThrive Nutrition is built for — athletes, executives and founders who perform under real pressure and refuse to compromise on what goes into their body any more than they compromise on what goes into their work.
That alignment is why this partnership exists.
AllThrive Nutrition and the Canadian Performance Market
The Canadian pre-workout and performance supplement market serves a broad spectrum — recreational fitness consumers making up the largest volume segment at approximately 45% of servings, amateur athletes and bodybuilders at 35%, and lifestyle and wellness consumers seeking mental alertness and metabolism support at 20%.
AllThrive Nutrition’s Pump Punch is positioned to serve all three segments in a way that most products in the market cannot — because its formulation is genuinely appropriate for each use case.
The recreational fitness consumer gets clean energy without sugar or synthetic stimulants that feel excessive for a moderate training session. The competitive athlete gets the blood flow, recovery and performance benefits of a clinically informed ingredient list. The executive or professional consumer gets smooth cognitive energy without the anxiety and crash that make most energy drinks incompatible with high-stakes mental work.
This versatility is not an accident. It is the result of building a product from the user’s needs backward — not from a margin-optimised formula forward.
As Canadian buyers continue to prioritise a balance of reliable energy, pleasant taste and cleaner ingredient lists, along with transparent manufacturing — AllThrive Nutrition is positioned at exactly the right moment in exactly the right market.
Get 10% Off Pump Punch — Exclusive The Performance Code Discount
To celebrate this official partnership — AllThrive Nutrition is offering the entire Performance Code community an exclusive discount.
Use code PERFORMANCECODE10 at checkout for 10% off every order.
🛒 Shop now at allthrivenutrition.com
Available in Cherry Lemon-Lime and Mango Pomegranate. Ships across Canada.
Try it before your next training session. Your body will tell you the rest.
Follow the Partnership
Follow both brands for ongoing content, performance insights, training fuel tips and exclusive partnership content across every platform.
The Performance Code:
🎙️ Listen on Spotify → https://open.spotify.com/show/22CeTKwQsjzj6Ar9ZlbUq1?si=Z6SSUfyBSm6OsHxkqcdCdQ
▶️ Watch on YouTube → The Performance Code Show – YouTube
📱 Instagram: @theperformancecodeorg
💼 LinkedIn: The Performance Code
🎵 TikTok: @theperformancecode
🌐 theperformancecode.org
AllThrive Nutrition:
📱 Instagram: @allthrivenutrition
🛒 Shop: allthrivenutrition.com
💊 Use code PERFORMANCECODE10 for 10% off
The Performance Code is a global performance media platform exploring how elite athletes, executives and founders think, decide and execute under pressure. Are you a brand, company or organization looking to reach a high performance audience? Reach out to our team info@theperformancecode.org
AllThrive Nutrition is an Alberta-based performance beverage company. Pump Punch is available at allthrivenutrition.com. Use code PERFORMANCECODE10 for 10% off your order.